Get More for Less on when you advertise on 106.1 The River

If you are an area business looking to grow you customer base, 106.1 The River can deliver more commercials for your investment.  As independent local operators, we know the value of a dollar.  Our overhead is low and we pass that savings on to the customer.  By advertising on 106.1 The River, you will reach the highly desired 18-49 demographic with approximately a 60% female and 40% male based audience.  The River covers Knox, Anderson, Blount, Loudon and Roane Counties.  If you have one or more locations in the Greater Knoxville Area, and you are paying top dollar to advertise on stations that reach well beyond your customer base, you may be overpaying.  By focusing your dollars in the Greater Knoxville Area and taking advantage of spot rates that are a fraction of the other stations, you will get more frequency and better results for your business.  In addition, 106.1 The River offers added value by streaming our music and your ads worldwide on the web. 

Here’s what sets 106.1 The River apart from the rest:

  • Less talk, more music.  More than 10 songs an hour, every hour
  • Lowest rates to reach the 18-49 demographic
  • Category exclusivity.  Your commercial will not run in the same commercial break as a competitor
  • Added value with streaming on the worldwide web
  • Music Variety featuring the BEST of the 80s, 90s and NOW
  • Local artists are rotated regularly in our playlist

For Rates and Information contact Cindi Alpert at