106.1 The River is an Active Adult Contemporary format designed for today’s active adults on the move. We are a full-service radio station with news, traffic, weather, contests and local promotions. Active AC is the perfect format for at-work listening as well as driving the kids to school, practices and games. We have gone to great lengths to provide family friendly programming which includes hits from today and the best of the 80s, 90s and Y2K. The River covers much of East Tennessee including Knox, Blount, Anderson, Loudon, Roane and parts of Sevier and Union Counties. 106.1 The River has more variety and less talk than other hit driven music stations. We are also one of the few radio stations in existence that plays local music. We recognize the talent here in East Tennessee and consider it a privilege to be able to showcase local music on our locally owned radio station.
Mornings with Bob and Sheri 6a-10a M-F
Bob and Sheri have been the Morning Show Hosts on 106.1 The River since August of 2013, but the duo has been together for over 22 years. The pair has pioneered a new type of radio created and targeted for today’s active adult woman. Bob and Sheri is based on real people sharing their lives and lives of their listeners each day. Long before there were reality TV shows, Bob and Sheri were doing reality radio. A World-Class Team, the two have been awarded numerous awards and honors over the years.
- 1996 NY State Broadcasters Award
- 1997, 2000, 2002, 2003, 2004 NAB Marconi Award Finalists
- 2002, 2012, 2014, 2016 Gracie Allen Award (Sheri)
- International Radio Festival Award
- 5 Time Radio & Records Air Personality of the year finalists
- 2004 Radio Mega Blast Award winners—Best Air Personality
- 2005 Gracie Allen Award (Bob and Sheri)
The River Ride Home 3-7p M-F
Join us on your drive home with more music and less talk and commercials. Stay updated with with live local traffic updates, news, contests and local happenings around town. Buckle up for the 106 Music Mix with 106 minutes of commercial free music featuring your favorite hits from today and the best from yesterday.
Friday Fun Day 12n-1p Fridays
We love to have fun at the River, especially on Fridays. Join us for the lunch hour with live local guests, contests, local happenings and a great variety of music.
Sunday Chill Show 6a-12n Sundays
Kick back, sip a cup of coffee and relax to one of the most unique locally produced programs in East Tennessee. A blended mix of 80’s 90’s and now featuring your favorite artists along with up and coming indie artists and local music, too, with limited commercial interruption. The playlist is extensive and no two shows are ever the same. You’ll hear relaxing hits, familiar favorites performed in a different style as well as music you’ve never heard before. Make Sunday morning your favorite part of the week with The Sunday Chill Show.